People First

People are our starting point.

People First is a promise: That everything we do always begins with the people we are doing it for. We are not simply trying to help you hear more, but to live more.

Our insights

Getting older no longer means settling down. People expect more from life than ever. And we do everything we can to deliver.

Today’s aging generation takes care of their health and well being, they are better educated and informed than previous generations and they want to stay connected to the world around them. We use the insight we get from these hearing aid users to shape our solutions and we work together with hearing care professionals to empower users to live the life they want.


Our promise

People First is about empowering people to communicate freely, interact naturally and participate actively.

We know that your life is your  life. And as your circumstances, needs and demands change, so does our challenge: To change with you, and deliver the solution you need to communicate, interact and participate. Our promise supports this in every way. Everything we do – from solutions to support tools - is designed to empower people to play an active part in life.

People First Video

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Our commitment

People insight

Knowledge about users’ needs and challenges is the foundation for everything we do. User-tests, interviews and research – this is the fuel that powers our innovation.


True innovation only happens when we work together — scientists, anthropologists, hearing aid users and their relatives — to find ways our technologies can meet the needs our insights reveal.

Empowering people

We channel our people insight into solutions that support any lifestyle and any age. Our innovation efforts are never about what the product can do, but what it can do for you.


Let's communicate

This is our invitation to join the conversation

Our company is driven by a dedication to doing things better and our innovative culture is geared to meeting the needs of a changing world. Whether you are a hearing aid user or a hearing care professional, we invite you to follow us as we share our progress towards a world where hearing loss is free from taboos and easily solved. But we also invite you to do more: Communicate, engage, participate. Become a part of the conversation - and the solution.

Contact us




“I followed the conversation and didn’t miss out on anything, and I kind of forgot I had hearing aids”.
- Peter

“Winning back my ability to make music, which is such a huge part of my life, is like a miracle”.
- Poul

“Everything I hear now is fresh, sharper and most people are amazed that I have a hearing aid.”
- John

“I have become more outgoing and sociable - brighter, happier and more relaxed”.
- Kurt



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Oticon Supports the Hearing Aid Tax Credit

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