Consumer Marketing

Local support and planning


Welcome to
Oticon DRIVE

A consumer marketing program designed to accelerate your marketing success. Buckle up for the ride of your life.

Are you ready for more new customers, and extreme loyalty from your current ones? Oticon DRIVE accelerated marketing will get you there in the fast lane.

[iframe src="" width="900" height="655" frameborder="0" border="0" scrolling="no" allowfullscreen="1" mozallowfullscreen="1" webkitallowfullscreen="1"][/iframe]
Video Thumbnails - Drive - 712x400

Our new program is better than ever.

  • More high-performance tools
  • More road-tested creatives
  • More expertise from a team of pros that is focused on you

Partnering with Oticon keeps you on the success track. You're in the driver's seat so you choose your path and we will get you there faster. Our proven marketing program is effective, stress free and easily integrated into your practice. Imagine your whole team performing at high levels of sustained excellence. Plus, benefit from a history of over 110 years of hearing aid technology and over 150 years of marketing experience on the Oticon team.

Rev up your practice and get to that checkered flag!

It’s fast, fun and exciting.


Road Tested

From creative advertising, direct mail, to digital and broadcast content, Oticon programs are rigorously tested to drive marketing success.

Oticon invests in testing all our advertising concepts to ensure they meet strict criteria. This testing process maximizes the impact Oticon’s consumer marketing has on consumers and enhances your success when you advertise using Oticon developed marketing pieces.


DRIVE Navigators

Our team of skilled Consumer Marketing Associates are ready to put you in the fast lane by bringing years of marketing experience, consumer insight and a keen understanding of today’s practice challenges and opportunities.

They have the knowledge to help plan and execute your marketing activities whether it be print or digital, for new or existing patients, community outreach or brand awareness for your practice. Partner with us to successfully reach your business goals.


Pit Crew

A team of road-ready, top marketing and business experts. As a member of Oticon’s elite driving team you will have access to these professionals and special packages they’ve developed to support your marketing and business success.



The tools you need to succeed on your journey to marketing success without hours of training and implementation.


Marketing materials

Oticon has Road Tested materials that zoom past competitors and produce results. From creative advertising, direct mail, to digital and broadcast content, Oticon programs are rigorously tested to drive marketing success. 

For a complete list of all marketing materials, please log into MyOticon.

See Road Tested materials


MultiChannel Automation Platform (MAP)

Our online platform which provides a quick and easy way to automate your multi-channel marketing efforts and view campaign effectiveness.

This marketing platform will help you automate your social media and email marketing. You can post to all of your social channels and send email communications to your patients. Select from pieces that are already uploaded to MAP and schedule them in advance. It's as easy as 1,2,3.


Strategic Marketing Plan (SMP)

We understand how important an annual marketing plan is to your success but we also understand why it takes a backseat in your business. The Strategic Marketing Plan is an electronic marketing tool that helps you develop a plan with the help of your DRIVE Navigator to successfully reach your business goals.

You focus on whatever’s most important to your practice. It's customized to you.

  • Place an order

    Order BTE and custom products, accessories, and molds right from your computer

  • Manage your account

    Easily access and pay your invoices and statements, view credit memos and more

  • Consumer marketing materials

    View all of our award-winning advertising, direct mail, digital and broadcast content

  • Download materials

    View all of our product literature and instructional videos